Colors - Their Meaning and Significance in Personal Branding

Photo Source: Pexels

Photo Source: Pexels

What is the color you are wearing saying about you and how is that affecting your personal brand? 

One sure way to stand out and excel in everything you do in life or your career is by developing a strong personal brand. As you may already know, we all have a personal brand. And a lot of people today have learnt to use their personal brand to help them get ahead in business. If you are somebody who is aware of their personal brand and you also want it to work for you in ways that it has helped Steve Jobs, Prince, Gary Vaynerchuk, and many other successful names become recognized experts/artists in their fields - then this is for you. I would like to invite you to read about what a personal brand is and why it's very important to have and successfully manage one here. 

There are several elements that make a personal brand strong. And one of them, that I'm going to discuss today, is very important in helping you define your personal brand. And that is color. That's right - your personal brand must have a color that is going to describe and express your brand's identity, characteristics and attributes. 

Do you know what the color of your personal brand is? If you are currently at work or outside while you read this post, do you know that the color of what you are wearing right now is affecting your personal brand, your reputation and what you can do for others, in a positive or negative way? If you do, good. I hope you are wearing a color that defines your attributes in the best way possible. If not, do not worry, I got you, because I'm about to share with you what some of the main colors mean and how they affect your brand.

For color theory's sake, I will begin with primary colors. Red, Blue and Yellow. 

Red is said to be the color of extremes. It symbolizes power, bravery and passion. The downside of this color is that it can also evoke feelings like anger and fear because it also is a symbol for danger. 

Blue represents honesty, trust and dependability. (So now you know why presidents like to wear blue ties before election, and red ties for their victory speeches. They have good image consultants.) The color blue is conservative and calming. However, sometimes when used wrong, it can be boring and manipulative. 

Yellow gives off positive vibes, creativity and originality. It represents enthusiasm and playfulness. However, too much of it can cause anxiety and discomfort. 

By mixing the three primary colors, Red, Blue and Yellow, you get Black. And black stands for mystery, authority and sophistication. It is a confident and an empowering color. The downside of the color black is that it is conforming, controlling and even sad. 

The absence of colors or by removing all three of the primary colors, you get white, and white stands for purity and elegance. It is simple and open. But it can also be empty and weak.

Moving on to our secondary colors, mix Red and Blue, you get Purple. And purple leaves a royal and wealthy impression. It is regal and futuristic. But it can also give off arrogance and impracticality. 

Blue and Yellow gives us green, and green represents growth and reliability. It is nurturing and it is kind. Would you like to guess the negative attributes of green? Envy and greed. 

Yellow and Red make Orange. Orange is a fun color. It is adventurous and daring. If used wrong, it can be overbearing and low-cost. 

Other common colors include Gold, Silver, Gray and Brown. 

Gold represents success and optimism. It is the color of high value and luxury. However the color gold can be overwhelming and sometimes pretentious.   

Silver stands for dignity and wisdom. It is modern and very high-tech. But it is also considered to be cold and impersonal. 

Mix black and white, you get Gray. Gray is neutral and reserved. It is wise, mature and professional. The negative impression of gray is that its unsure and sometimes even poor. 

If you mix, say, Orange and Blue, you'll get Brown. Brown is humble and down-to-earth. It is warm, approachable, pleasant and comfortable. The drawback or an improper use of brown may give off very heavy, (pesante we would say in Italy) and dirty. 

These meanings may vary by culture, history, tradition and circumstances too, but for the most part in psychology, marketing, branding, business and even leadership, these colors and their meanings have been used to enhance people’s perception of their given brand. So the next time you put something on, think and ask yourself, "Is this color projecting the image or message I want to convey? Am I wearing the right color for what my brand stands for?"  

So there you have it. Now you know what some of the main colors mean and what vibes they give off if used in a proper or improper manner. Most successful people in business are deliberate about what messages they want their personal brand and character to say. You should definitely do that too if you aim to grow and succeed in business. I'm telling you, the psychological power of colors is very real - so make it work for you. 

I hope this was helpful. Your turn. Do you know what the color of your personal brand is? Let me know in the comment section below. I'd love to know what color you use to express your brand's attributes. 

Sending you warm wishes always,