3 Ways To Build a Personal Brand
Last week, I wrote a blog article on what personal branding is and why we should have one. You can read the article here.
So at this point, we should understand that our personal brand is a combination of our values, beliefs and capabilities that make us unique and that will dramatically increase our influence and credibility in business.
I soon received a couple of emails from our members at FNAN.CO on how one can go about developing their personal brand. There are many ways to build a distinctive personal brand but today we will cover some of the most basic and simple strategies that you can implement to get a jumpstart. Building perceptions and a recognizable brand cannot be built overnight. However, by knowing your message, having a clear idea on who you aim to serve (in other words your target audience), by being consistent in delivering your message, and having the right action-plan will guarantee you a strong personal image.
The reason it is called personal brand is because it is personal. We’re all made up of distinct characteristics, principles, culture, beliefs, signature style and life experiences that you can’t find anywhere else but within us. So, that is your strength. Ask yourself the following questions to become more conscious of who you are and what you deliver.
Who are you? (What makes you, you? What’s your personality and character like?)
What are your values? (What are your beliefs and principles? Do you believe in adopting environmentally friendly practices, or committed to serving the less fortunate, support any charity organizations, etc)
What is your promise? (What do you promise your brand, through your work, will deliver? Is it quick feedback, efficiency, commitment to excellence, loyalty, etc)
What are your professional goals? (What are your career aspirations? Do you wish to learn a skill, become an expert in your field, start and run your own business, earn a major management position, etc)
What three adjectives describe you, at your best? (What do you want people to say about you and your work after you’ve left the room?)
The way you can build a personal brand is to take those key characteristics about you, amplify and translate them into the experience you give others by interacting with you. That’s the whole point of personal branding; to market, communicate and promote those distinctions to the masses. Here are some strategies to consider:
Portray your values and beliefs through what you say and how you do business.
Always, always, always deliver on your promises.
Try to live by your professional goals every day. Aim to do one thing today that will bring you a step closer to your goals.
Attach the three adjectives that describe who you are in your everyday sentences so people unconsciously begin to connect those words with you. Example adjective word: Determined. Example sentence: "I am determined to deliver those reports to you in time"
Avoid speaking ill of others or passing around people's personal information or affairs that doesn’t concern you or the listener. They will deem you unprofessional and not trust worthy.
Have a platform where you can share your ideas and values. Social media accounts are the best place to do that. Pick one or two of your favorite accounts and be consistently active to build an audience and a loyal community.
Aim to correlate the sound of your posts, tweets or comments with the character that you wish to portray. If you aim to become CEO in the near future, then communicate like a CEO through your messages online.
The best way to influence and manage your personal brand online is by creating a home (technically speaking, a web address) for all your content through a website. Your name will be easily searchable, and it will also serve as an online resume for all prospects to visit to look at your accomplishments and your experiences.
Associate your personal image to your values and goals. Your appearance and presentation determine most perceptions made of you.
A major part of developing and growing an influential brand involves maintaining and regulating it. This includes controlling what goes out of your brand experience online and offline. To understand where your brand stands, first, consult with your family, friends, colleagues or associates you trust on how they view you. You will know that you have a good brand image to share with the outside world when the people close to you confirm of your good brand image. So ask them. Once you know where you stand, if their feedback is everything you want to be perceived as, as a person and professional, then you’re on the right track. If the feedback isn’t what you wish your brand image to portray then improve your approach.
Control your web presence and online reputation by influencing the results that come up on search engines. Today, before even meeting you, people will google your name and do background checks to see who you are, what you do, what you look like – basically to check whether they would be interested to meet you or not. What you don’t want is for any negative review, or negative association of you/your brand to appear in their search. Be proactive in the way you manage your brand online by setting up google alerts and taking the necessary steps/action to mitigate any threat that may arise to your brand.
I hope these steps help you achieve your personal branding goals. What steps are you taking to build a brand that is personal yet professional to you? Share your thoughts in the comments below.
Thank you so much for being here. If you have any questions, please feel free to reach out to me anytime.